In my engineering career, I started looking for a change and spoke with the marketing department about an opening. The marketing director, Dennis, said that I was known to be a good engineer and would likely do well… but everyone else applying has an MBA, so I should consider that.
I enrolled in an MBA program not long after that. During the Marketing Management class during my first semester we were all given the assignment of writing a marketing plan for a company we work for, admire, or want to know more about. I went back to Dennis and asked if he had any ideas for a marketing plan I could do for his marketing group. He said that there are so many marketing plans being written for him that he didn’t have any further ideas for me. I asked Dad if he had some ideas for a marketing plan, and to say that he had some ideas would be an understatement!
There were five actions that we took from the completed marketing plan, and every one of them either helped us understand our clients better or helped us reach more people we want to meet. It was the first time I truly recognized that this could be a business that I could help shape, and grow.
I decided to leave my engineering role in 2011 on a plane ride back from an MBA class in London and work full-time in the (now) family business a few short months later. While I joke that I’m still a recovering engineer, I was surprised at how transferrable my process engineering role was to our advisory business.
My first significant project was to create and implement a more robust financial planning process. This was simply an engineering problem to solve that was a little lighter on math; I needed to design a financial planning process around what our clients need most.
I think our clients appreciate our perspective and thought process in our work with them, versus the more traditional sales-oriented approach that has historically dominated the industry.